Why a Logo Design Can Cost $1m

Have you every hired a professional agency design to develop your branding? It is not just your logo but everything about your business, from colour palates to uniforms and highly important. In this interview I chat with Gavin Knox-Grant, from Cape Town in South Africa on it’s importance and why a logo design can cost $1m.

From Wikipedia – “Corporate branding affects multiple stakeholders (e.g., employees, investors) and impacts many aspects of companies such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, brand extensions. It therefore can result in significant economies of scope since one advertising campaign can be used for several products. It also facilitates new product acceptance because potential buyers are already familiar with the name. However, this strategy may hinder the creation of distinct brand images or identities for different products: an overarching corporate brand reduces the ability to position a brand with an individual identity, and may conceal different products’ unique characteristics”

00:00 – Intro

01:00 – An introduction to corporate identity.

04:00 – The importance of colour

04:53 – How do you onboard a client and create an identity.

13:40 – Can clients work in a modular basis?

18:00 – Can you give examples of real life branding success?

24:20 – Everyone thinks they are a social media expert.

33.19 – Any Golden Nuggets of information?

View Gavins website at karbonmedia.co.za for further information.

If you would like to view marketing films then have a look at Small Business Marketing and Digital Marketing Essentials.